Microsoft is doing its best to make Bing relevant. They’re taking search share, but unfortunately it is from their partner, Yahoo!
They do have one small secret weapon though, they own a couple percentage points in Facebook and they have a very nice working relationship. They’ve also managed to make friends with the Twitter folks.
Now, the guys from Redmond are parlaying that into some excellent new social search functionality – and it is different enough that it might even help them make some inroads into Google.
Check out this video I made talking about those changes!